Personal launches, shared products, and experiments, each with a clear role and stage.
Live on the App Store
Travel photos stay buried in the camera roll because manual editing takes time.
I built an iOS app that discovers trips, edits footage, and renders films on the phone, then shipped it to the App Store. I continue to release product updates. I ran the first creator outreach, set up TestFlight and promo codes, and prepared short-form video tests with separate links to measure visits to the App Store page.
The website and offer are published; demand channels are being tested
When questions, schedules, and payments live in different places, it is hard to follow the path from an inquiry to payment.
Together with my partner, I built the public website, service catalog, and open pricing. We defined the path from bilingual WhatsApp answers and staff handoff to client records and a weekly summary. To test demand, we prepared campaign assets, UTM tags, and rules for comparing channels.
The bilingual website is live in production
Parents need a clear path to services and prices, while staff need a clear handoff from question to booking.
As part of the team, I helped launch the bilingual website and connected services, prices, the questionnaire, and WhatsApp booking into a clear path for parents. I worked on the engineering behind the site, answer base, bot, records, and operator handoff. The site serves a real centre while the team continues to verify the internal workflows.
The public website and portfolio are live
Ideas lose momentum between research, design, engineering, and launch.
Together with my partner, I launched the public website and shaped a shared process from research and PRDs through design, engineering, and release. We use BENI for our own products and selected client work. Our own launch experience helps us take decisions through to a working release.
Experiments and tools with their stages stated plainly.